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Blogging Do's and Don'ts

Attracting and Sustaining a Community of Readers

Blogging Do's

Attract readers by providing interesting information strategically targeted to your intended audience and stick to this strategy. Suggestions include providing information, how to, what is, current events, etc. It could even be as simple as your thoughts on the topic.

Sustain readers by committing to a consistent schedule and blogging every day.

Sustain readers by writing to stimulate conversation and encourage others to join in the discussion. Attract readers by participating in other blog and forum conversations surrounding your topic and sharing your expertise.

Sustain readers by including links, images and formatting in your post just as you would any webpage.

Sustain readers by including links to resources cited opening them open in a new window so your readers can easily find their way back to your blog post.

Blogging Don'ts

Make it be all about you or your company.

Flood your blog with obvious advertising.

Constantly be linking to your own website pages. Remember your strategy and that it's not all about you.