Search Engine Ranking Options

The information super-highway is rapidly becoming more and more congested and achieving first page positions in the search engines more competitive. Sometimes though, you just need to start somewhere. At Affordable Search Engine Ranking we believe in a phased approach to doing what needs to be done. This alone makes it affordable, scalable and easy to manage.

• Do you have a website and need instant visibility to get started?

Pay-per-click (PPC) also known as sponsored listings or paid advertising in the search engines will provide you with that instant gratification of knowing that your ads are being seen and hopefully driving traffic to your website. PPC is also a great way to test keywords and pages for your organic SEO campaign. With Google's website optimizer tool, you can test different elements on a web page to see which helps convert your visitors into customers/clients.

• Is your website search engine friendly?

• Do you want to improve your website's search engine organic rankings?

Organic (SEO) rankings are the search engine results listings on the left side under the sponsored listings. Today your website must come up in positions 1-10 to hope for almost any traffic at all. Studies have shown that those websites ranking in the top 3 have significant advantage over those rankiing lower even on the first page of the search engine results pages (SERPs). Achieving top (SEO) organic ranking for these coveted positions is a long-term process. In most cases, it doesn't happen overnight. If your website is built search engine friendly, it's easier and optimization may not take as long. Bottom line, content is king and links are the king's ransom. In the case of a website, bigger is always better.

• Have you heard about Social Media and wonder how it can help your website?

A cymbiotic relationship existes between social media marketing, SEO and even PPC. Social media introduces a whole new dimension to increased organic search engine rankings as well as increased exposure and visibility in other avenues of the Internet. The bigger your presence the more your website is seen and your audience grows. A bigger audience means more traffic and more links helping with organic rankings in the search engines.

• Would you like to learn more about your search engine ranking options?

Visit our search marketing resources & tools section for links to variouis online tools and articles. Effective search engine marketing can be a long journey. Understanding what needs to happen will help if you want to do it yourself or outsource and have someone else do it for you. We encourage your to do your homework. Google has also posted a great section on SEO what to look for when hiring someone to optimize your website for you.

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