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SEO Website Audit: Development Strategy and Consultation

The most economical way to build a website if you want to achieve any kind of ranking at all for your most important keyword phrases, is to avoid having to do an audit. Consulting by with a Search Engine Optimization (SEO) Specialist before you begin development, can ensure you are building a website that is search engine friendly. Doing what you can up front always makes a lot more sense than re-doing something after it's done; and it's a lot more cost effective.

If your website is in the development stage, or you are a designer or developer working with clients, a website development strategy & consultation will help you will learn what you need to do to develop the site search engine friendly from the ground level up. Since each website is unique and different, we offer this service custom tailored to fit your needs. Contact us directly for more information.

If your website is already up and running, a SEO Website Audit will help you will learn just how search engine friendly your website is and what you need to do to successfully market it in the search engines.

Our SEO specialist will discuss the results of our audit with you and sugest techniques you can employ to optimize your website and make it more search engine friendly. Consultations include preliminary keyword research to ensure that you are targeting keywords that are actually being used in search queries.

A Typical SEO Website Audit will include:

Website Architecture and Server Audit

A website's success in the organic search engine rankings includes technical server settings that allow the search engine robots easy access to indexable content. Hitting roadblocks such as blocklisted IP addresses, invalid robots.txt and canonical name issues can cause issues such as incomplete indexing and lower rankings.

• A SEO technical audit will reveal issues that might be hindering your marketing efforts

Keyword and Market Analysis

What we know our site is about and what the "real world" is searching for to find what we do can be two completely different things.

• A SEO website audit will help you understand if you are targeting the keyword phrases that will attract qualified visitors to the site.

Competitive Analysis

Sometimes your "real world" competitors are not the same as your online competitors. Search marketing includes knowing who your online competitors are for the keywords you are targeting and using that knowledge to compete with them. Identify the strengths of your top 3 online competitors for your most important keyword phrases with the search engines, and use them to your best advantage.

• A SEO website audit will help you understand who your organic online competiton is.

Initial Strategy for Search Engine Marketing

You likely have a marketing strategy as part of your business plan. Have you included Internet marketing as part of it? If you expect to benefit from marketing online, you should have a living, breathing, changeable search marketing plan.

• A SEO website audit will help you identify the investment needed to achieve top rankings for your keyword search terms.

Search Engine Marketing (SEM) Glossary

It's a whole new world we live in today and new terminology to understand. Be informed and know how to communicate intelligently with those working for you with our 12 page Search Engine Marketing Glossary of term..

• A SEO website audit will help you understand search marketing terminology.

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