ASER home > SEM Services & SEO > Website Development Strategy and Consultation

Website Development Strategy and Consultation

The most economical way to build a website if you want to achieve any kind of ranking at all for your most important keyword phrases, is by consulting by with a Search Engine Optimization (SEO) Specialist before you begin development. Doing what you can up front always makes a lot more sense than re-doing something after it's done. And it's a lot more cost effective.

If your website is in the development stage, or you are a designer or developer working with clients, a Website Development Strategy & Consultation will help you will learn what you need to do to develop the site search engine friendly from the ground level up.

If your website is already up and running, a Website and Server Analysis for SEO (Search Engine Optimization) will help you will learn just how search engine friendly your website is and what you need to do to successfully market it in the search engines.

In either case, a SEO specialist will go over the design specs with you and discuss techniques you can employ to optimize the site and make it search engine friendly. Consultations come with preliminary keyword research to ensure that you are targeting keywords that are actually being used in search queries.

A Typical Consultation will include:

Keyword and Market Analysis

What we know our site is about and what the "real world" is searching for to find what we do can be two completely different things.

• Have an idea if you are targeting the keyword phrases that will attract qualified visitors to the site.

Competitive Analysis

Sometimes your "real world" competitors are not the same as your online competitors. Search marketing includes knowing who your online competitors are for the keywords you are targeting and using that knowledge to compete with them.

• Identify your top 3 online competitors for your most important keyword phrase.
• Identify their strengths with the search engines and use them to your best advantage.

Initial Strategy for Search Engine Marketing

You likely have a marketing strategy as part of your business plan. Have you included Internet marketing as part of it? If you expect to benefit from marketing online, you should...

• Learn what techniques to use to optimize the website for the search engines.
• Identify the additional up front investment needed to optimize the website.

Search Engine Marketing (SEM) Glossary

It's a whole new world we live in today and new terminology to understand. Be informed and know how to communicate intelligently with those working for you with our 12 page Search Engine Marketing Glossary of term..

• Have an understanding of search marketing terminology.

Bringing Targeted Traffic to Your Website
Contact me Today for your
Introductory Website Analysis with Consultation and Free Ranking Report
P.O. Box 710891 San Diego, CA 92171-0891 Phone: 858.810.0301 Fax: 509.356.1358

Free Internet Marketing
Talk Show & Podcast!