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Website and Server Assessment for SEO (Search Engine Optimization)

When performing a SEO analysis to deveop a search engine marketing campaign, it is essential that it include an assessment of the server and domains. Improperly redirected domains can raise red flags and make the search engines think there might be something funny going on. Likewise, some IT folks who are just really very smart, come up with ways to optimize server load without realizing that they were causing confusion for the spiders.

Here are some things to take into consideration:

Server Operating System

• Linux / Apache
• Microsoft IIS

Redirecting Domains, Files and Pages

• 301 redirects
• Apache
• IIS
• HTML redirects
• Java Script redirects

Reverse DNS

• email

Domain Registration

• keyword rich
• no dashes
• .com
• long term registration

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