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Website Assessment for SEO

A website's success in the organic search engine rankings includes server settings that allow the search engine robots easy access to indexable content. Hitting roadblocks such as blocklisted IP addresses, invalid robots.txt and canonical name issues can cause issues such as incomplete indexing and lower rankings.

When performing a SEO analysis to deveop a search engine marketing campaign, it is essential that it include an assessment of the server and domains. Improperly redirected domains can also raise red flags and unless you know how to do them properly, you might not even know.

Here are some things to take into consideration when performing a SEO website and server SEO audit.

Server Side Factors

• Operating System
• 301 redirects
• HTML redirects
• Java Script redirects
• Reverse DNS
• Dedicated or Virtual IP

On-Site and On-Page Factors

• Keyword focus
• HTML code
• Title and Meta tags
• Alt tags
• H tags
• Keyword Density
• Internal Linking Structure
• Body Text
• Theme

Off-Page Factors

• Incoming Links
• Social Sharing & Interaction
• Domain Registration

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