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Website and Server Analysis for SEO (Search Engine Optimization)

When performing a SEO analysis to deveop a search engine marketing campaign, it is essential that it include an assessment of the server and domains. Improperly redirected domains can raise red flags and make the search engines think there might be something funny going on. Likewise, some IT folks who are just really very smart, come up with ways to optimize server load without realizing that they were causing confusion for the spiders.

Here are some things we take into consideration when we do a website and server SEO analysis::

Server Side Factors

• Operating System
• Apache
• Microsoft IIS
• 301 redirects
• Apache
• Microsoft IIS
• HTML redirects
• Java Script redirects
• Reverse DNS
• Dedicated or Virtual IP

On-Site and On-Page Factors

• Keyword focus
• HTML code
• Title and Meta tags
• Alt tags
• H tags
• Keyword Density
• Internal Linking Structure
• Body Text
• Theme

Off-Page Factors

• Incoming Links
• Social Sharing & Interaction
• Domain Registration

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