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Link Popularity: Become a Website of Authority

The simple definition of "link popularity" is how many other quality sites link to your site. Quality of the link can refer to some or all of the following depending on the search engine algorithms:

• Relevancy: how related the sites are.
• Ranking: how well the other site is ranked.
• Domain quantity: the number of distinct domains linked.
• Distance: How far away the link is hosted from your site. For example, a link to a site located on the same server will not be considered a good quality link, although it will probably not hurt to have it.

Major search engines are utilizing links to and from websites more and more to improve the relevance of their search results and rank pages higher. In theory, exchanging links with other related sites can improve how well pages rank in search engines that analyze links. In reality, it is much better to have other sites linking to your site without linking back to them.

• Do you know how many quality sites link back to your site?

There are many different ways to get relevant quality links back to your website without you having to link back. Mostly they include providing quality content, tools or other information that other website owners will want to link to. A linking campaign includes utilizing techniques to improve popularity and get that content noticed.

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