Incoming Links are the King’s Ransom

Let’s start with defining what a “king’s ransom” is. I started saying this several years ago and I sometimes get asked “what is a king’s ransom anyway and how does it relate to SEO and optimizing websites?” From Yahoo Answers, gizmo52242 says “In feudal times in England, it wasn’t uncommon for nobles to be kidnapped […]

What is Google’s Manual Page Rating System?

Did you know that in addition to Google’s algorithm, they also have a manual page rating system where they manually rate websites for varying reasons? Well they do and recently (as of July 10, 2014) it is being reported that a recently rewritten secret document was “leaked“.  Well ok, this has been done in the […]

Syndicating Content Safely for SEO: At Least Get the Link Attribution!

The Panda algorithm shift seemed to have wiped the slate clean and NOW whoever’s article comes from a site with more authority for instance, is the one that does best. You might ask, “is that a bad thing?”. I would say in true SEO fashion, “that depends”. If you are not looking to build your […]

5 Things You Can Do Today to Improve Your Website Content

Now that we are well aware of the difference between “thin” content and “quality” content, here are 5 optimization tactics you can focus on to bring the right awareness and attract the right audience to your website. 1.  Bring Your Brand’s Unique Identity and Insights to Your Content The new standards of quality content can seem […]

Why Content is Still King: Crucial Updates for 2014 and Beyond

At the risk of sounding self-congratulating, I have been saying that content is king and links are the king’s ransom since I began my career in Internet Marketing. Today a modification to that statement is to add the word “quality,” as in “QUALITY Content is King.” What is the Difference Between “Content” and “Quality Content”? From […]

Beware Pages Top Heavy with Ads!

If you show ads on your site, and many are above the fold, you might want to do a quick review. Google recently announced that they’ve released a refresh of their Page Layout Algorithm affecting sites top heavy with ads. The filter, also known as the Top Heavy algorithm, downgrades the ranking of a web […]

Beware of Link Building Services

In my years of studying search engine optimization, I’ve noticed that it takes some time for various tactics to stop working after a shift in Google’s algorithm. Momentum is built up by the demand and even though the evidence of tactics that should no longer be used is showing in website rankings, blog and forum […]

Free Page Rank Check Tool

Want to know what the page rank (PR) is of any webpage? Use this free page rank check tool from to check your page’s PR and then check your competitors webpage PR. In the case of page rank, bigger is truly better.

Free Link Analysis Tool includes Reviews & Citations

This free link analysis tool from SEOBook shows you the different ways you can search for backlinks in the search engines. It includes reviews and citations from Google Blog Search, Technorati,, Digg, StumbleUpon and Wikipedia.