SEO Server Technical Tips for Website Development

A website's success in the organic search engine rankings includes technical server settings that allow the search engine robots easy access to indexable content. Hitting roadblocks such as blocklisted IP addresses, invalid robots.txt and canonical name issues can cause issues such as incomplete indexing and lower rankings.

Many website developers are brilliant and can make web pages do almost anything these days. Unfortunately not all platforms are search engine friendly and often times website developers have not had much if any search engine optimization (SEO) training to help them understand their role. The way a website is developed is determined early on in the build process and it's in your best interest to make sure it's done in a way that there are no technical roadblocks in the way of marketing it in the search engines.

Here are some SEO server technical issues to take into consideration when developing a website:

Domains, Hosting and Servers

  • Domain Registration Length 5 yrs
  • Dedicated IP address
  • Reverse DNS setup
  • CName setup
  • Canonical domain set with 301/permanent redirect
  • Multiple domains pointing to site properly redirected
  • Server response time good
  • Open/Recursive DNS resolved
  • Analytics Set Up

Website Architecture

  • Robots.txt in place
  • HTML sitemap in place
  • XML Sitemap generated
  • Custom 404 Page
  • Java script external
  • CSS external
  • iFrames not hiding keyword rich content
  • Flash use minimal
  • Dynamic Session IDs reduced to min parameters
  • HTML validates
  • CSS validates
  • Browser compatability checked
  • No broken links

On-Page Elements

  • About page exists
  • Privacy page exists
  • Contact page exists
  • 1 H tag on each page
  • other H tags in descending order
  • alt tags for images
  • images optimized

A SEO website audit will reveal these technical roadblocks and allow you to present the best website possible.

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