Search Engine Marketing, Optimization & Ranking Tips

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Website Submissions

Did you know one of the best options is to submit your site to as many free directories as you can. This will ensure that your site gets indexed by the search engines from many different souces. Read up on link farms and avoid them at all costs!

Submission is submitting web site pages to search engines and directories and confirming that the pages have been indexed.

For more information on submitting your website to the search engines, click here.

Search Engine Optimization

Do you have a nice site but it needs to be optimized so the search engines will see it better?

Optimize means to focus the text, tags, links and content on each page around one or two keyword phrases.

Search engine optimization is a process and takes time to implement. In addition, as the search engines evolve and change their ranking algorithms, you must be prepared to change your strategies.

Strategies can include such things as developing link popularity and paying for exposure and are designed to help boost your chances at a top search engine ranking, or at least as being seen as a sponsored link on the first page of results.

Content

Content is King and sometimes you can get good rankings just by creating good content, title and meta tags. If you use the KISS principle and keep simple, use a professional copywriter to develop better content, and a better overall website for your visitors, maybe your pages will be immune to the dreaded algorithm changes and keep you out of the Google sandbox!

Word of the Day

Word of the Day is a free service of The Free Dictionary

Do you have multiple domain names
pointing to the same website?

You may have done this because you changed your domain name or maybe you purchased multiple domain names but really only have one site. Follow this link for information on what to do to make your website search engine friendly with multiple domains.

404 Error Pages

A 404 error occurs when someone reaches a non-existent page as the result of a bad request, maybe typo or broken link. Usually it is a standard 404 error message from your browser stating that "This Page Cannot be Found". However you can create your own page to replace the standard page. Check out this site for more information on creating custom 404 error messages.

click here for:
Search Engine Marketing Strategies:
Do's and Don'ts

Click here to see pictures from the
Real Google Dance 2003!

How many errors are in your HTML/XHTML and CSS? You'll be surprised!

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